Being one who is always after a bargain, I often check out Wightbay. It never ceases to amaze me how poor some of the ad descriptions are. Here's a list of some of the sale killers that appear regularly on Wightbay.
Lie about an item: Say it works fine when it sometimes doesn't work. Say it's in perfect condition when it has a scratch. Your customers will hate you!
Don't bother with email: Customers are just time wasters anyway. Never give informed responses to questions about your item.
Sell rubbish: Really, it's just Wightbay. You can just sell any old tat from the market for a 200% profit. Let quality be someone else's concern - I mean, really, what do they expect for that price?
Refuse to give discounts: You know what your items cost, you know what your profit margin is going to be, and you're not going to negotiate. Remember that giving customers special deals might make them feel good and come back to you again.
Don't take photos: It's such trouble, after all. If buyers are picky enough to actually want to see items before they bid on them, then screw 'em, that's what I say.
Write short descriptions: Be as brief as possible, and use lots of mysterious abbreviations. This obviously makes you look very cool. You can even just write the title again in the description box. Think of the effort you'll save!
If you are guilty of any of the above, STOP IT!
Not only is it annoying to potential buyers, but you are wasting your time if you think you will sell anything by doing it this way.
Sure-fire Ways to Kill Your Sales.
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